The clearest shift, though, may be perceptual. Early on, younger locals uniformly favoured concrete over Kathkuni, and some wanted to replace their own family homes with it. “Now, even though the majority’s view remains the same, the idea to value Kathkuni has been planted,” Thakur said. Tourists who once had no idea what Kathkuni was are now willing to pay a premium to stay in it, and that monetary signal is doing real work. “As travellers become more educated and discerning about Kathkuni, newer generations will value Kathkuni more,” he noted. Locals now visit the property for design ideas, and several are building new homes fully or partially in Kathkuni. He counted four or five such projects currently underway in and around the village, against roughly 30 new concrete builds in the same area. When he first arrived, only a rare temple was still built this way. “The younger generations today no longer look down on Kathkuni; rather, they see it with pride,” he said, while being careful to note the limits of that shift: “this change is more superficial than in practice... it is more of a realisation of hidden value rather than a lifestyle adoption.”