Singapore Tourism Board Partners With Jin From BTS For Music Video Set In The City
The Singapore Tourism Board is embracing K-pop after it collaborated with BIGHIT MUSIC on the production of the official music video for “Don’t Say You Love Me,” the main track of BTS member Jin’s second solo album “Echo.”
The music video, which was launched globally on HYBE LABELS’ YouTube channel on May 16, is set against the unique cityscape of Singapore and showcases the city's diverse charms to a global audience through a blend of music, visual storytelling and travel destinations.
Filmed across multiple iconic destinations, the music video features stunning visuals of the National Gallery Singapore, the Singapore Flyer, Gardens by the Bay and Anderson Bridge while blending in neighbourhood gems like Keng Eng Kee Seafood and Goldhill Plaza—all to present Singapore as both a dynamic travel destination and meaningful backdrop to the emotional storytelling of the song.
BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” is a GRAMMY-nominated South Korean boy band that has been capturing the hearts of millions of fans globally since their debut in June 2013. The band has gained recognition for its authentic and self-produced music, top-notch performances, and engaging interactions with its fans.
Jin (real name Kim, Seok jin) is a South Korean singer, songwriter and member of BTS. Renowned for his clear tone and emotive voice, he brings warmth and sincerity to his music.
Serene Tan, the Executive Director for North Asia at the Singapore Tourism Board said, “This collaboration was a unique opportunity to showcase Singapore’s culture, nature and architecture through a charming blend with Jin’s music. We hope that people around the world will come to see and experience Singapore from a new perspective through the music video.”
An official from BIGHIT MUSIC said, “The collaboration with the Singapore Tourism Board beautifully brought together the charm of the local scenery and the message Jin hopes to share through his music. We hope that many will enjoy Jin's new album and the music video for the main track.”
Singaporean Locations Featured In “Don’t Say You Love Me”
Goldhill Plaza
Goldhill Plaza is a distinctive commercial landmark in Singapore’s Novena district. It is known for its unique circular design and prime location with easy access to MRT stations, expressways, and nearby shopping, dining and medical facilities.
Marina Bay
Marina Bay is Singapore’s premier waterfront district, renowned for its iconic skyline featuring Marina Bay Sands, Gardens by the Bay and the Merlion. It offers world-class dining, luxury shopping and vibrant entertainment, all easily accessible via the Marina Bay MRT interchange. With scenic promenades and futuristic attractions like the Supertree Grove, Marina Bay is a dynamic hub for lifestyle and travel enthusiasts.
National Gallery Singapore
Located in the heart of the Civic District, National Gallery Singapore is housed in two beautifully restored former City Hall and Supreme Court buildings. It showcases the world’s largest public collection of Singaporean and Southeast Asian modern art, with over 8,000 pieces. The gallery combines rich history, striking architecture and vibrant cultural exhibitions, complemented by acclaimed dining options like the three-Michelin-starred Odette. Easily accessible via the City Hall MRT interchange, it is a must-visit destination for art and culture lovers.
Keng Eng Kee Seafood
Keng Eng Kee Seafood is a beloved family-run zi char restaurant in Singapore, renowned for its authentic Hainanese and Cantonese-style seafood dishes like chilli crab, coffee pork ribs and salted egg squid. Listed in the Michelin Guide, the restaurant gained international recognition after being featured on Netflix’s “Street Food: Asia.” With over 50 years of culinary heritage, it remains a popular spot for local seafood classics.
Emerald Hill
Emerald Hill is a charming heritage enclave near Orchard Road, known for its beautifully restored Peranakan shophouses with intricate Chinese Baroque architecture. Once a 19th -century nutmeg plantation, it now offers a vibrant mix of private residences and stylish bars, reflecting Singapore’s rich multicultural history.
Gardens By The Bay
Gardens by the Bay is a 105-hectare urban park in Singapore, famous for its iconic Supertree Grove and two cooled conservatories—the Flower Dome and Cloud Forest. The park offers stunning horticultural displays combined with innovative sustainability features, and its nightly Garden Rhapsody light and sound show at the Supertree Grove is a dazzling highlight for visitors.
Anderson Bridge
Built in 1910, this bridge connects Merlion Park and Esplanade Park near the mouth of the Singapore River. Though only 70 m long, it is renowned for its harmonious neoclassical design blending three steel arches with plaster and iron elements. It now serves as a pedestrian-only heritage landmark offering scenic views of the Civic District.
Singapore Flyer
A 165-m-tall observation wheel located at Marina Bay, offering 360-degree panoramic views of Singapore’s stunning skyline.
(With inputs from a press release)
