When Bollywood royalty meets a city that knows how to shine, sparks are inevitable. Deepika Padukone has officially joined her husband and fellow superstar Ranveer Singh as the newest face of Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). Together, they’re not just another celebrity couple in a campaign—they’re the first-ever Bollywood power duo to represent the emirate, bringing their charisma and chemistry to a place that celebrates connection, culture, and creativity.
Ranveer Singh has been representing Experience Abu Dhabi since 2023, infusing his trademark energy into campaigns that showcased everything from desert adventures to waterfront strolls. Now, Deepika Padukone’s addition to the brand amplifies the magic. Her global appeal and her effortless blend of elegance and relatability make her the perfect choice to invite travellers to see the city through a fresh, more personal lens.
“Abu Dhabi is the ultimate family hotspot. They have it all—culture, adventure, beaches, entertainment, you name it,” says Ranveer Singh. “I am incredibly proud to have shared this city with the world over the years, and what makes me even happier is that I now get to experience this journey with my wife.” His enthusiasm mirrors the city’s own spirit: dynamic, diverse, and deeply hospitable.
The campaign’s latest film captures the couple exploring Abu Dhabi’s many moods—its cultural landmarks, luxurious escapes, and adventures that blend thrill with tranquillity. The visuals move seamlessly between slow, serene moments and adrenaline-filled action, echoing how the city caters to every kind of traveller.
For Deepika, who has become synonymous with grace and global recognition, this partnership is as personal as it is professional. “Travel is always more meaningful when it is with the people you love,” she shares. “Ranveer has explored and celebrated Abu Dhabi with so much passion over the last three years, and now I get to join him on this journey. I cannot wait to travel, explore, and experience everything this beautiful city has to offer—from its vibrant traditions to the warmth of being welcomed like family.”
Through upcoming campaigns and seasonal spotlights, Deepika will front stories that bring Abu Dhabi’s cultural pulse to life. From kayaking in the tranquil mangroves to diving into heart-thumping desert adventures, her journey will reflect how the destination offers something for everyone. The upcoming Diwali season, too, will feature prominently, showing how Abu Dhabi embraces the festive spirit with its trademark warmth and inclusivity.
What sets this campaign apart is its storytelling approach—rooted in authenticity and emotional resonance. Experience Abu Dhabi isn’t just selling a destination; it’s creating a connection. By bringing India’s favourite couple together, the campaign taps into a shared sense of discovery and belonging, inviting Indian travellers to see Abu Dhabi not just as a holiday spot, but as an experience to be lived wholeheartedly.
With the Department of Culture and Tourism – Abu Dhabi driving the campaign, the city continues to position itself as a cultural and creative hub on the global stage. DCT Abu Dhabi has been steadily building the emirate’s identity as a place where innovation meets heritage, and where luxury and local authenticity coexist effortlessly. From the architectural marvel of the Louvre Abu Dhabi to the serene stretches of Saadiyat Beach, and from bustling souks to world-class entertainment, Abu Dhabi continues to offer a blend of experiences that reflect both its past and its progressive vision.
For travellers seeking inspiration, the latest Experience Abu Dhabi brand films featuring Deepika and Ranveer are now streaming online, giving a cinematic peek into what makes the city so unforgettable. Because in Abu Dhabi, every moment feels like a scene worth remembering—and now, Bollywood’s most celebrated couple are showing the world exactly why.
1. Who are the new ambassadors for Abu Dhabi?
Bollywood stars Deepika Padukone and Ranveer Singh now represent Experience Abu Dhabi together.
2. What will Deepika showcase in Abu Dhabi?
She will highlight Abu Dhabi’s culture, attractions, adventure experiences, and seasonal festivities, including Diwali celebrations.
3. Why is Abu Dhabi being promoted to Indian travellers?
Through familiar faces like Deepika and Ranveer, the campaign connects with Indian audiences, showcasing the city’s family-friendly and diverse experiences.
4. What kind of experiences can visitors expect?
From serene mangrove kayaking to adrenaline-pumping desert adventures, beaches, cultural landmarks, and world-class entertainment, Abu Dhabi offers something for everyone.
5. Why visit Abu Dhabi now?
It’s a destination offering vibrant traditions, world-class entertainment, and unforgettable memories.