A common misconception is that sustainability is synonymous with spending more. While in some aspects that may be true, it is not always the case. Then why do a good number of people say so, you may ask A lack of awareness and access to resources. Data content and social research agency Blackbox Research conducted a survey involving over 4,600 travellers from across six Southeast Asian countries to analyze their post-pandemic travel behaviour. Their research highlights that almost 67% of Southeast Asians would choose to go the environment-friendly route while travelling, but lack of access to information is one of the primary barriers that keep them from making eco-conscious travel choices.
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