Ancestral and spiritual pilgrimage travel is enjoying a remarkable renaissance among Gen Z and millennial travellers. Far from the rigid, traditional pilgrimages of the past, today’s journeys—often dubbed “shrinecations”—blend ancient routes and sacred spaces with boutique stays, local food trails and a sense of adventure. For many young travellers, these trips promise something conventional tourism rarely delivers: depth, authenticity and a chance to reconnect with themselves in an increasingly hyper-connected world. What was once a niche pursuit has evolved into a modern form of spiritual wandering, where cultural discovery meets quiet introspection against the backdrop of landscapes steeped in history.
Much of the appeal lies in a growing hunger for meaning. Younger generations, fatigued by the churn of digital life, are seeking experiences that feel real rather than curated. Exploring ancestral homelands or walking age-old pilgrimage routes offers a sense of grounding and connection to stories bigger than their own. Many describe these journeys as a much-needed “mental exhale,” a chance to step outside the pressures of work, information overload and the relentless tug of social media. Ironically, it is social media itself that has helped propel the trend—travel vloggers and Instagram storytellers have turned spiritual travel into something both aspirational and accessible, showcasing moments of quiet beauty, cultural immersion and self-discovery.
Ancestral travel in India is gaining momentum as younger generations and the diaspora seek to rediscover their heritage. Supported by government initiatives like the Pravasi Bharatiya Express train and the Know India Programme, these journeys allow visitors to trace their family roots while exploring India’s cultural and historical landscapes. Specialised tour operators can help locate ancestral villages, research family histories, and organise travel logistics, making the experience seamless. Beyond personal discovery, ancestral tourism boosts local economies, supports heritage preservation, and creates jobs in rural communities, from guides to homestays. With careful research and planning, travellers can transform a visit to their ancestral homeland into a meaningful, immersive journey that blends history, culture and personal connection.
Today’s shrinecation is far from a spartan retreat. Travellers might begin the morning with a sacred ritual or meditation at a centuries-old temple, then spend the afternoon wandering local markets, hiking scenic trails or enjoying a spa treatment inspired by regional traditions. This fusion of spirituality, culture and comfort has created a new kind of holiday—one that soothes the mind while satisfying the curiosity of the modern traveller. Improved transport links, from high-speed rail to new regional airports, have made reaching these sacred destinations easier than ever, opening the doors for a new wave of culturally curious, spiritually minded explorers. For many, it is not just a trip—it is a journey towards clarity, connection and a deeper understanding of where they come from.
Across India, a new generation of travellers is gravitating towards places where spirituality, culture and landscape come together in memorable ways. Rishikesh and Haridwar remain perennial favourites, known for their serene retreats. Further east, the timeless rituals of Varanasi, the meditative quiet of Bodh Gaya and the dramatic Himalayan setting of Kedarnath draw visitors looking for a deeper, more contemplative escape.
Cultural immersion is equally central to this trend. Travellers are increasingly planning trips around vibrant local traditions—celebrating Holi in Mathura, witnessing the expressive artistry of Kathakali in Kerala or spending time in Ladakh’s eco-villages, where community life and ancient customs offer a rare window into the region’s heritage.
Wellness and adventure now sit comfortably alongside these spiritual pursuits. Yoga and meditation retreats have become staple elements of shrinecation itineraries, while thrill-seekers often pair their spiritual stops with treks through high-altitude playgrounds such as Spiti Valley. The result is a richly layered travel experience—one that speaks to both the inner journey and the joy of discovering India’s diverse terrain.
Rishikesh remains one of the most magnetic destinations for spiritually inclined travellers. Tucked along the Ganges and framed by the Himalayas, it offers a unique pairing of sunrise meditation sessions and high-adrenaline pursuits like river-rafting and bungee jumping. Varanasi, with its ancient ghats, continues to captivate young visitors drawn to its rituals and its sense of timelessness. Bodh Gaya, centred around the Mahabodhi Temple, has become a quiet favourite among those seeking introspection, tracing the footsteps of the Buddha in a town steeped in contemplation.
Further north, Amritsar draws travellers with the luminous beauty of the Golden Temple and the powerful ethos of seva embodied by the langar. Kedarnath, high in the Himalayas, has witnessed a new wave of younger pilgrims who are as excited about the trek as they are about the temple itself—a seamless expression of the shrinecation mindset.
Ayodhya has emerged as a stop for ancestral and spiritual travel, particularly among first-time visitors eager to reconnect with cultural roots. At the same time, the Char Dham Yatra—once perceived as a journey reserved for older generations—has found new resonance among young Indians. The appeal lies in its combination of spiritual renewal and the rugged beauty of Uttarakhand’s mountains, offering both a physical challenge and an emotional reset.
Across these destinations, India’s spiritual map is being rediscovered through a fresh lens. The country’s ancient pathways, rituals and sacred towns are no longer visited solely out of tradition—they are now part of a broader search for purpose, clarity and immersive travel experiences that echo long after the journey ends.
What is ancestral travel in India?
Ancestral travel involves visiting the villages or towns where one’s family originates. It allows travellers, including younger generations and the diaspora, to reconnect with their heritage while experiencing India’s culture, history, and local traditions.
How can travellers plan an ancestral trip?
Government initiatives like the Pravasi Bharatiya Express and the Know India Programme provide opportunities to explore ancestral roots. Additionally, specialised tour operators can help locate ancestral villages, research family history, and arrange travel and accommodation, ensuring a smooth and meaningful journey.
What exactly is a “shrinecation”?
A shrinecation is a modern blend of pilgrimage and holiday—combining visits to sacred sites with leisure activities such as wellness retreats, cultural experiences and even adventure sports.
Why are Gen Z and Millennials drawn to spiritual travel?
Younger travellers are seeking meaningful, authentic experiences that offer a break from digital overload. Spiritual journeys provide grounding, self-discovery and a sense of connection to heritage.
What makes these destinations appealing for first-time solo travellers?
Spiritual hubs tend to be safe, community-oriented spaces with supportive infrastructure. Meditation centres, hostels and group retreats make it easy for solo travellers to meet others and feel secure.