Prajakta Koli And Abu Dhabi Join Hands To Curate Fun Experiences For Indian Travellers

In a collaboration unveiled in Mumbai, the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) teamed up with one of India’s most beloved content creators, Prajakta Koli, to launch a fresh, influencer-curated itinerary for Indian travellers. Known for her relatable storytelling and humour as "MostlySane," Koli brings her signature voice to showcase a side of Abu Dhabi that goes beyond the typical tourist trail.

Prajakta Koli Partners with The Department of Culture and Tourism - Abu Dhabi

The exclusive campaign, designed with inputs from travel trade professionals and media, offers a modern take on Abu Dhabi’s diverse landscape. From high-octane adventures to soul-soothing cultural experiences, the itinerary captures the essence of the capital in a way that resonates with a wide spectrum of Indian travellers—from millennial explorers and luxury seekers to families, couples, and culture lovers.

Unveiled during an engaging event attended by industry insiders in Mumbai, the initiative aims to equip travel agents with updated knowledge of Abu Dhabi’s offerings. The emirate is positioning itself as a dynamic short-break destination that blends tradition with innovation—a message powerfully conveyed through Koli’s curated journey.

Among the highlights featured are two of Abu Dhabi’s latest attractions: teamLab Phenomena Abu Dhabi, an immersive digital art space, and Surf Abu Dhabi, a sprawling indoor surf facility promising thrills for wave lovers. These additions complement the emirate’s existing portfolio of must-see sites—think the grandeur of the Sheikh Zayed Grand Mosque, the desert adventures of Al Ain, or the tranquil beaches of Saadiyat Island.

What makes this collaboration unique is Koli's ability to connect with audiences on a personal level. Koli’s videos and social content are expected to demystify Abu Dhabi, offering real-time experiences that highlight its versatility — as a luxurious retreat, an adventurous playground, a family-friendly destination, and a cultural haven all rolled into one.

"Abu Dhabi is the kind of place that constantly surprises you. It’s modern and innovative, yet deeply rooted in tradition. Whether you're sipping karak by the Corniche, catching the sunset at the desert dunes, or exploring the Louvre Abu Dhabi, something speaks to every kind of traveller," she said.

For the travel industry, the event marked an important moment of knowledge-sharing. Agents were introduced to new itinerary ideas spanning three- to five-nights, ideal for short vacations or stopovers. The focus was clear: to make Abu Dhabi more accessible, personalised, and aligned with the evolving preferences of Indian travellers.

What's In Store For Indian Travellers

India continues to be a key source market for Abu Dhabi, and this initiative reinforces DCT Abu Dhabi’s commitment to nurturing that relationship. With direct flights from several Indian cities and a growing list of bespoke experiences tailored for Indian tourists—from vegetarian-friendly fine dining to Bollywood film screenings and curated shopping tours—the emirate is pulling out all the stops to ensure it remains a favourite among Indian globetrotters.

As the campaign rolls out across social media and digital platforms, expect to see Abu Dhabi through a lens that’s both fresh and familiar. With Prajakta Koli as your virtual guide, consider this an invitation to explore, connect, and experience the magic of the UAE’s capital in a truly personal way.