As the festival and winter travel season sets in, Kerala Tourism has unveiled an exciting range of experiential products aimed at both domestic and international travellers, offering visitors a deeper engagement with the state’s scenic charm and renowned hospitality.
At a media session organised in New Delhi as part of ‘Network Kerala’ B2B Tourism Meet, tourism minister P A Mohamed Riyas, in a message, said that the state continues to set a model for sustainable and inclusive tourism development. “As a global brand, Kerala Tourism has made a paradigm shift by firmly positioning itself as an inclusive, experiential, and regenerative destination that offers diverse choices to visitors across the state,” he said.
Tourist information officer S Sreekumar presented Kerala’s new destinations and signature experiences, while the day-long event connected Kerala-based sellers with national buyers. The meet concluded with a cultural programme celebrating Kerala’s diverse performing traditions.
Adding momentum to the season, the sixth edition of the Kochi-Muziris Biennale, one of the world’s leading contemporary art festivals, will open on December 12 and run until March 31, 2026, drawing global artists and visitors to Kerala’s shores.
Kerala has also unveiled a Vision Document that charts the future of its tourism landscape, focusing on sustainable growth, digital transformation, and diversified experiences. The roadmap emphasises innovation and investment across wellness, adventure, heritage, cultural, and spiritual tourism.
The policy envisions Kerala as a smart tourism ecosystem, powered by digital visitor management, smart ticketing, AR/VR experiences, and AI-based analytics — all aimed at enhancing traveller engagement and destination efficiency.
Kerala’s new tourism products have already received positive responses at trade fairs and networking events worldwide. Earlier this month, the state hosted India’s first Travel Literary Festival, ‘Yaanam 2025’, in Varkala, which drew leading travel writers and influencers. Inspired by the event’s energy, many participants recommended making it an annual fixture.
Furthering its inclusive approach, Kerala became the first Indian state with a women-friendly tourism policy, encouraging solo and group travel for women while supporting women entrepreneurs in tourism. This has led to a marked rise in female travellers opting for women-led tours and experiences.
The state has also strengthened its position as a hub for destination weddings and MICE (meetings, incentives, conferences, and exhibitions) tourism, co-hosting a Wedding and MICE Conclave with the Kerala Travel Mart Society in Kochi earlier this year, which drew international participation.
Kerala’s Responsible Tourism Mission Society continues to build on the state’s sustainability model by developing community-based destinations in partnership with local residents. Alongside these initiatives, Kerala’s timeless attractions — from backwaters and beaches to hill stations and Ayurveda retreats — remain at the heart of the travel experience, complemented by plantation visits, jungle resorts, heritage walks, and adventure trails.
With visitor numbers surpassing pre-pandemic levels, Kerala’s tourism infrastructure is being reimagined with sustainable design models that enhance conservation and aesthetics. Together, these initiatives reaffirm Kerala’s global reputation as God’s Own Country — a place where responsible travel meets enduring beauty.
1. What are Kerala Tourism’s new initiatives for 2025?
Kerala Tourism’s 2025 roadmap includes sustainable, inclusive, and digital tourism models. Highlights include women-friendly tourism policies, smart visitor management, and new experiential destinations across the state.
2. What is the focus of Kerala’s Vision Document for tourism?
The Vision Document focuses on creating a smart tourism ecosystem through digital innovation, AI-based analytics, AR/VR experiences, and sustainability-driven infrastructure that balances growth with conservation.
3. What major events are coming up in Kerala’s tourism calendar?
The Kochi-Muziris Biennale 2025–26, starting December 12, is a key global art event. Kerala also plans to expand its Travel Literary Festival, Yaanam, and other cultural showcases through the season.
4. What makes Kerala’s tourism model sustainable and inclusive?
Kerala promotes community-led tourism through the Responsible Tourism Mission, empowering local residents, supporting women entrepreneurs, and ensuring minimal ecological impact while enhancing visitor experiences.
5. Why is Kerala considered a leading destination for experiential travel?
Kerala combines scenic backwaters, beaches, and hill stations with immersive experiences — from Ayurveda retreats and plantation stays to heritage walks and eco-adventure trails — all designed around responsible travel.