If you need travel inspiration to plan a trip to Switzerland, a new YouTube series will do just that in a fun reality-show format that will have you hooked.
“Ticket to Switzerland” is an all-new series where beauty meets adrenaline, friendship meets rivalry and only one team punches their ticket to the country. From the buzzing boulevards of Zürich to the snow-laden peaks of Interlaken and Jungfrau, the postcard-perfect elegance of Geneva, the alpine charm of Laax and Engelberg, and the breathtaking heights of Mürren and Schilthorn, the show unfolds as a love letter to Switzerland—told through the laughter, grit and energy of four dynamic teams.
Making it all possible is the Swiss Travel System which seamlessly connects each team to their next destination, transforming travel itself into an integral part of the experience with every panoramic train ride, boat cruise or scenic cable car.
The four participating teams bring different perspectives to the journey. Team AAAP of Archana Puran Singh, her spouse Parmeet Sethi, and their sons Ayushmaan and Aaryamann Sethi bring together two generations of personalities. Team Barkha consists of Barkha Singh, whose solo journey offers a refreshing perspective, showing how rewarding it can be to explore new places independently. Team BFFs comprises Ashi Khanna and Shivesh Bhatia, who highlight the colour and creativity that travelling with best friends brings. Finally, Team Nawez of Nagma Mirajkar and Awez Darbar brings electric chemistry, bold moves and the non-stop energy of a loving couple.
Each episode takes viewers on a fast-paced travel diary—from solving clues hidden inside iconic Swiss landmarks to tackling adrenaline-pumping activities set against jaw-dropping backdrops. Between panoramic train rides, alpine adventures and sips of Swiss hot chocolate, the series balances strategy, fun and just the right amount of drama to keep audiences hooked.
The teams offer more than entertainment, reflecting the many ways people experience travel: as a family, on your own, with your best friend, or with someone you love.
Speaking on the marketing vision behind the series, Ritu Sharma, the Deputy Director and Marketing Head of India, Switzerland Tourism, said: “Switzerland and India share a deep, emotional bond that goes beyond tourism—it’s rooted in cinema, culture, and a shared love for beauty and storytelling. With 'Ticket to Switzerland,' our goal was to celebrate this connection through a contemporary lens that resonates with today’s Indian travellers. By collaborating with some of India’s most beloved digital creators, we’re not just showcasing the diversity of Switzerland—we’re building a bridge between the heart of India and the soul of Switzerland.”
All episodes of “Ticket to Switzerland” are available to watch on YouTube on the official @Switzerland account.
The best time to visit Switzerland is between April and October for pleasant weather and outdoor activities, while winter sports enthusiasts may prefer December to March for skiing.
Indians can travel directly to Zürich Airport (ZRH) from Mumbai and New Delhi.
(With inputs from a press release)
