Across India, the ITC Hotels has long embraced a vision that transcends hospitality. Through its WelcomArt initiative, which is part of its broader Responsible Luxury philosophy, the company integrates art into the very fabric of its hotels, not as mere dรฉcor, but as a storytelling medium that immerses guests in the spirit of each destination. Whether itโs a sculpture that reflects regional folklore or a textile installation that pays homage to local weavers, every piece underlines a deep-rooted commitment to preserving and promoting Indian art.
As legendary artist Krishen Khanna celebrates his centennial birthday on July 5, 2025, the ITC Maurya in New Delhi is paying tribute to his enduring legacy by spotlighting one of his most iconic creationsโโThe Great Procession.โ
Painted directly onto the curved dome of the hotelโs central lobby, โThe Great Processionโ captures the countryโs immense diversity in movement and form. Completed in 1979 after more than four years of work, the mural continues to awe visitors with its layered narrative, bold strokes and immersive composition. It stands today not just as a landmark within the hotel, but as one of the most celebrated pieces of public art in any Indian hospitality space.
In an interview with Outlook Traveller, Amaan Kidwai, the Area Manager Luxury Hotels (North) and General Manager ITC Maurya, said, โKrishen Khanna was instrumental in engaging several distinguished artists to contribute to the Mauryan-inspired theme of ITC Maurya. We are truly honoured and delighted to celebrate Khannaโs 100th birthday with him at ITC Maurya, beneath this timeless piece of art he created nearly five decades ago. As a flagship property, ITC Maurya showcases one of the world's most beautiful collections of contemporary masterpieces of Indian art by globally renowned Indian artists.โ
More than just a luxury destination, the ITC Maurya itself is a tribute to the Mauryan Dynastyโa period often hailed as the "golden age of Indian art and architecture." Deeply inspired by the values of Emperor Ashoka and the teachings of Gautama Buddha, the hotelโs design, architecture and artistic elements are steeped in history and philosophy. Khannaโs mural finds a natural home in this setting, blending past and present, tradition and modernity.
As Khanna marks a century of artistic brilliance, the ITC Mauryaโs renewed focus on his masterpiece becomes a fitting celebration of a life spent chronicling India through paint, memory and imagination.
