Travel Firms Holidify And TripCrafters Announce Merger

Despite the merger, TripCrafters will continue its commitment to developing products and solutions aimed at assisting travel agents in expanding their enterprises
For representational purposes
For representational purposesShutterstock

Travellers' one-stop solution for all travel queries, Holidify and TripCrafters have merged, with TripCrafters becoming a wholly-owned subsidiary of Holidify. This means that Tripcrafters will be fully owned by Holidify but operate independently under its brand in Mumbai and continue its focus on developing travel solutions for agents. 

Both TripCrafters and Holidify have been working closely together since 2016. What's impressive is that both companies claim to have made a profit without external funding. The combined company currently generates approximately INR 5 crore in annual revenue and aims to exceed INR 10 crore in the upcoming year.

About The Companies

For representational purposes
For representational purposesShutterstock


Founded in 2011 by Rajiv Kalra and Umang Dhanuka, TripCrafters operates as an online travel marketplace. The platform's primary function is to connect travellers with specialised travel agents, boasting a network of over 3,000 such agents.

Travellers can easily describe their desired trip, including preferences, activities, and budget. TripCrafters then links them with up to three travel agents specialising in those requirements. Travellers can review and choose from custom-made trip plans and quotes, all without any cost or obligation to make a purchase.


On the other hand, Holidify, launched in 2014 by Rohit Shroff and Kovid Kapoor, attracts a substantial monthly audience of over 9 million visitors. This platform offers various services, including holiday packages, travel guides, and a carefully curated selection of hotel listings. Holidify collaborates with various online travel agencies (OTAs) across multiple destinations.

Moreover, it serves as a comprehensive resource for trip planning, aiming to provide all the necessary information, from when and where to go to uncover hidden gems in each destination. A one-stop solution for all travel planning needs, Holidify, with its editorially curated travel guides, offers trusted insights. Over the past eight years, the platform has dedicated significant resources to develop extensive and detailed content for all destinations, ensuring travellers can find answers to their questions.

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