Bihar Tourism To Boost Destination Promotion On Social Media

It will engage specialised agencies and experts to conduct campaigns aimed at increasing visibility and attracting tourists globally and domestically.
Historical monuments in Bihar
Somapura Mahavihara (Paharpur Buddhist Bihar), UNESCO World Heritage SiteShutterstock

Bihar's Tourism and Industries Minister, Nitish Mishra, has announced the government's plans to develop the state into a top travel destination for both domestic and international tourists. During a meeting with stakeholders, Mishra emphasised Bihar's rich cultural, historical, and religious heritage, positioning it as a gateway to India's illustrious past and vibrant present.

Temples in Bihar
Mahabodhi TempleShutterstock.com

The government aims to establish Bihar as a hub for spiritual, cultural, and ecotourism through sustainable and inclusive practices, with a focus on investment and livelihood creation. Mishra highlighted the immense potential of Bihar's cultural, historical, religious, and natural heritage to drive tourism growth and generate employment.

To boost tourism, the government plans to extensively showcase Bihar's tourist destinations on digital and social media platforms. It will engage specialised agencies and experts to conduct campaigns aimed at increasing visibility and attracting tourists globally and domestically.

The state has already formulated policies to promote tourism, develop new destinations, and enhance facilities across the state. Digital and social media will play pivotal roles in reaching out to a wider audience and promoting Bihar's diverse attractions, according to Mishra.

The event also included participation from social media influencers, bloggers, and individuals dedicated to promoting Bihar's art, culture, and tourist sites. The Secretary of the state tourism department, Abhay Kumar Singh, emphasized the importance of keeping Bihar's tourism website and app updated to meet modern marketing needs and expectations.

Singh expressed confidence in Bihar's tourism potential, emphasizing the government's commitment to positioning Bihar as a leading travel destination in India. He stressed the need for collaborative efforts among policymakers, tourism facilitators, and marketers to achieve this goal, with a focus on tourist safety and comfort.

(With inputs from PTI)

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