Kashmir The Warmest Place on Earth

Kashmir Chief Minister Mehbooba Mufti made her Twitter debut with a touching&nbspshort film meant to revive tourism in Jammu and Kashmir.  Within 72 hours, the film titled 'Warmest Place On Earth' received over five million views on social media. The five-minute-long video produced by Jaibeer Ahmed is an attempt to change the general perception about the state being unsafe for tourists. 

The film&nbsprevolves around a couple&nbspon their first visit to Kashmir and how an affectionate local man shows them around with much enthusiasm. The lovely background song Sahibo&nbspis written by Shah Faesal, an IAS topper, and sung by&nbspVibha Saraf and her musician friend Mudasir Ahmad.

Following&nbspthe unrest 2016 when more than 100 civilians were killed and thousands were injured, the state's tourism industry which employs over 100,000 people, directly and indirectly, hit a downward spiral.