The Indian sustainable tourism market was valued at USD 44.3 million in 2025, a rapidly growing segment with an expected cumulative annual growth rate of 19.3 per cent. (according to a report titled India Sustainable Tourism Market Size and Share Forecast Outlook 2025 to 2035 published by Future Market Insights Inc). Eco-tourism holds the lion’s market share at 35 per cent. Identifying this potential, India’s Finance Minister, Smt. Nirmala Sitharaman, delivering the Union Budget speech of 2026, stated that the government would shift its focus to developing ecologically sustainable mountain trekking trails, especially in the Himalayan regions of Uttarakhand, Himachal Pradesh, and Jammu & Kashmir. She added that this would be an effort to boost employment and regional development. However, it is crucial to ask how sustainable the current scenario truly is.

