If there’s one place the Heart of Arabia will beat the loudest this November, it’s across India’s busiest malls. From November 21 to 23, 2025, Saudi’s national tourism brand, ‘Saudi, Welcome to Arabia’, is bringing back its blockbuster cultural showcase, Spectacular Saudi, unfolding simultaneously across Mumbai, Delhi, Bengaluru, Ahmedabad, and Hyderabad.
Last year’s debut in Mumbai drew crowds who happily queued for their first taste of qahwa and a glimpse into the country’s growing tourism wave. This year, the experience promises to go far beyond the familiar, with new immersive zones, exclusive giveaways, on-ground travel assistance, and an irresistible promise—a chance to actually win a Saudi holiday.
The event’s true charm lies in its immersive, multi-sensory experiences. Whether it’s the rhythmic pulse of Ardah dancers or the graceful swirl of Arabic calligraphy workshops, visitors are invited to step into Saudi culture with all their senses. The “Essence of Saudi” zone highlights the country’s heritage and design, from intricate architectural motifs to vibrant traditional textiles, offering a glimpse into the artistry that defines the region.
Meanwhile, Brewtopia: A Qahwa Experience fills the air with the scent of bakhour and the rich aroma of Saudi coffee, often served with dates in a gesture of warm hospitality. Even if you arrive out of curiosity, chances are you’ll leave with a newfound appreciation for the coffee rituals that have defined Saudi social life for centuries.
The Epicurean-Culinary Corner further deepens the experience. Here, visitors explore Saudi Arabia’s evolving food story, a blend of centuries-old recipes and modern culinary flair, served with generosity. In Mumbai, the culinary vision comes alive under Rakan Aloraifi, founder and brand chef, a visionary with deep roots in Saudi Arabia. In Delhi, the flavours are curated by Osama Alsubai, Culinary Manager and specialist in high-end Saudi canapés. From aromatic spices to contemporary reinterpretations of traditional dishes, the corner offers a flavourful glimpse into the country’s dynamic dining scene.
A standout this year is the first look at Qiddiya City, Saudi Arabia’s upcoming entertainment hub set to redefine leisure and adventure in the region. Visitors will also get a preview of Six Flags Qiddiya City—Saudi Arabia’s first-ever theme park—slated to open on December 31, 2025, complete with five world-record-breaking rides. Representatives from Qiddiya will be on-ground for travellers to interact with and learn more about the project firsthand.
For travellers already tempted to experience Saudi first-hand, Spectacular Saudi makes the journey easier than ever. On-site Tasheer kiosks simplify the process by offering personalised guidance, essential information, and smooth assistance for anyone planning a trip to the Kingdom—turning those spontaneous sparks of wanderlust into real travel plans. If you’re considering booking on-site travel packages, don’t forget to carry your passport to the event and skim through the document checklist on the official Tasheer website before you go.
Of course, no travel showcase is complete without enticing deals. Saudi Airlines is offering a 15 per cent discount, one of the key attractions designed to nudge travellers into booking their journeys. For those with a little extra time, stopover packages are also on offer, allowing visitors to explore Saudi Arabia’s culture, cuisine, and landscapes even on short transit stops.
Beyond offers, visitors stand a chance to win a four-night getaway to Riyadh, including accommodation, airport transfers, and a curated city tour. Selected bookings come with complimentary nights, exclusive couple bonuses, and discount vouchers worth over INR 75 lakh on Saudi flights, hotels, and travel packages. For added allure, 2026 Riyadh bookings include complimentary tickets to Six Flags Qiddiya and a couple passes to the MDL Beast Soundstorm Music Festival, offering experiences that extend far beyond the event itself.
What sets this edition apart isn’t just its scale, but its resonance. From Mumbai’s cosmopolitan buzz to Delhi’s cultural pulse, Bengaluru’s innovative spirit, Ahmedabad’s welcoming warmth, and Hyderabad’s historic charm, Spectacular Saudi promises a unique blend of connection, discovery, and hospitality. Spectacular Saudi isn’t just an event; it’s an invitation to explore, to discover, to taste, to learn, and to feel a slice of Arabia without stepping on a flight.
Across the five cities, each showcase unfolds at the city’s most dynamic lifestyle hub:
Mumbai — Phoenix Palladium
Delhi — Select City Walk
Bengaluru — Lulu Mall
Ahmedabad — Nexus Ahmedabad One Mall
Hyderabad — Sarath City Mall
Whether you arrive for the music, the craftsmanship, the coffee, the food, or the travel deals, the event promises more than entertainment. It promises a moment, a meeting point between two cultures, a spark for future journeys, and a reminder of how travel begins long before the plane takes off.
For those planning to visit, mark the dates, carry your passport, and get ready to step into a world where Arabia meets India in all its splendour, artistry, flavour and imagination.
This article is in association with Saudi Tourism Authority.