Sayaji Hotels’ expansion into new destinations across Madhya Pradesh, Maharashtra, and Gujarat is a direct reflection of our long-term strategy to strengthen our national footprint in high-potential markets. These locations were strategically identified based on measurable economic indicators, infrastructure development, and rising demand for branded hospitality. Our focus on Tier 2 and Tier 3 cities aligns with our roadmap to capture growth in markets where traveller expectations are rapidly evolving and where Sayaji’s value-driven luxury proposition is well-positioned to lead.

Tier 2 and 3 cities have emerged as significant engines of economic and tourism growth. We are observing a clear shift in traveller preferences toward differentiated, experience-led destinations. Our properties in Madhai and Jawai are designed to address this evolving demand for immersive, nature-centric hospitality. Corporate off sites, destination weddings, and short-format leisure travel are all accelerating in these regions. Simultaneously, local economies are increasingly collaborating with organised hospitality players to showcase regional culture and heritage, creating a favourable ecosystem for sustainable growth. These dynamics make these markets a strategic priority in our expansion agenda.

With more than 1500 keys scheduled to come live in the next year, Sayaji Hotels is entering one of its most dynamic phases of expansion. Building on the momentum of our recent launches in Goa, Chandrapur and Madhai, we are now set to amplify our presence in destinations that offer immense potential across pilgrimage, leisure and cultural tourism.

Further strengthening this growth trajectory, we have also signed six new properties in strategically significant locations: Mandav and Kanhaa in Madhya Pradesh, Baramati in Maharashtra, Tirupati in Andhra Pradesh, and Bhavnagar and Junagadh in Gujarat. Each of these developments reflects our commitment to tapping into regions where travel demand is accelerating and where culturally immersive experiences can be thoughtfully crafted.

Our focus remains clear: to thoughtfully expand into markets that have long awaited quality branded hospitality, while consistently delivering the signature Sayaji warmth, service, and guest experience that travellers increasingly seek.

The ‘Yours Truly’ service philosophy remains the core of our brand identity. As we scale, we are reinforcing this through structured training frameworks, digital transformation initiatives, and standardised service design. Key enhancements under implementation include advanced in-room technology, smart check-in and check-out systems, upgraded culinary concepts, and a strengthened focus on weddings, wellness, and F&B experiences. Our priority is to ensure that as the business grows, the consistency, reliability, and warmth associated with the Sayaji brand remain central to the guest experience.

The Indian hospitality sector is entering a period of sustained expansion, driven by domestic tourism, demand for experiential travel, and renewed interest in regional cultural immersion. Future industry leaders will be those who can balance scale with authentic service delivery, and technology integration with human-centric hospitality. Sayaji Hotels intends to play a leading role in this transformation by expanding responsibly, elevating service standards, and delivering high-quality, culturally relevant experiences across markets. Our objective is not only to grow in alignment with industry trends, but to actively contribute to shaping the future of Indian hospitality through innovation, trust, and a strong service ethos.