Across India, the ITC Hotels has long embraced a vision that transcends hospitality. Through its WelcomArt initiative, which is part of its broader Responsible Luxury philosophy, the company integrates art into the very fabric of its hotels, not as mere dรฉcor, but as a storytelling medium that immerses guests in the spirit of each destination. Whether itโs a sculpture that reflects regional folklore or a textile installation that pays homage to local weavers, every piece underlines a deep-rooted commitment to preserving and promoting Indian art.
