StayVista Plans 100 Boutique Hotels In Three Years As It Expands Beyond Villas

India’s travel habits are changing, and hospitality companies are adjusting to accommodate shorter holidays, destination-led experiences and trips that combine different purposes. StayVista, which built its business around luxury villas and holiday homes, is now looking to scale up its boutique hotel and resort operations, with plans to cross 100 boutique hotels in the next three years.

StayVista currently manages more than 1,400 luxury villas and has over 15 boutique hotels in its portfolio. It aims to increase the hotel count to 30 by the end of FY27. Over the next three years, the company is targeting more than 2,500 luxury villas and 15,000 keys under management across its hospitality portfolio.

The proposed expansion comes as domestic travel patterns diversify, from family pilgrimages and weekend escapes to adventure holidays and shorter romantic breaks. The challenge for StayVista will be to grow its network while catering to the distinct demands of these travellers and the destinations they visit.

From Pilgrimage Stops To Weekend Escapes

StayVista’s current hospitality portfolio spans destinations such as Amritsar, Ujjain, Goa, Juhu, Lonavala, Kasauli, Lansdowne, Chakrata, Bir, Mahabaleshwar, and Garh Mukteshwar. The company has also identified Alibaug, Goa, Chandigarh, and Karjat among its expansion markets.

Several of these locations reflect the different travel occasions the company is seeking to address. In Ujjain and Amritsar, accommodation can form an important part of a pilgrimage, particularly for families who want comfortable bases for visiting temples and other religious sites. Garh Mukteshwar, known for its temples and ghats along the Ganga, represents a similar opportunity.

Adventure destinations are another part of the strategy. Dreamation Resort in Bir, a well-known paragliding destination in Himachal Pradesh, caters to travellers seeking outdoor activities alongside a place to return to after a day out.

Urban leisure is also on the agenda. Vaana by the Sea in Mumbai’s Juhu neighbourhood brings a resort-style experience into the city, targeting residents who want a beachside break without travelling far. In Mahabaleshwar, Vee Resort caters to couples with suites, pools and jacuzzis. The upcoming Vaana Evara in Alibaug is planned with igloo-shaped private villas, two larger villas for groups, a restaurant and banquet facilities.

“The Indian traveller is changing, and hospitality needs to change with them. A business trip can now extend into a weekend, a family pilgrimage can become a larger family holiday, and a romantic getaway can be a two-night break rather than a long vacation,” said Amit Damani, co-founder of StayVista.

Vaana, Sova, And Gram’s: Three Brands, Different Destinations

StayVista is developing its boutique hotel business through three brands: Vaana, Sova, and Gram’s. Each is intended to address a different set of destinations and guest expectations.

Vaana focuses on resorts and leisure stays, with eight properties across mountain, coastal and other holiday destinations. Its portfolio includes Vaana Lonavala, Sirmour Baag in Kasauli, Tatvam in Lansdowne, Vaana by the Sea in Juhu, Dreamation Resort in Bir, Aaradhyam Resort in Garh Mukteshwar, and Vee Resort in Mahabaleshwar. Vaana Evara in Alibaug is planned as a further addition.

Sova is intended for destinations where business, leisure, culture and spirituality intersect. Gram’s, meanwhile, takes a community-oriented approach, drawing on the local identity, stories and culture of the places in which its properties operate.Can StayVista Scale Beyond Its Villa Business?

The three-brand structure gives StayVista room to develop different kinds of accommodation without imposing the same design or experience on every destination. Whether that differentiation translates into a consistent guest experience across a rapidly expanding network remains to be seen.

Damani said the company sees an opportunity to build hospitality around the reasons people travel, with Vaana, Sova, and Gram’s allowing it to cater to different occasions while maintaining a connection to local destinations.

Can StayVista Scale Beyond Its Villa Business?

The expansion marks a significant step for a company whose business has centred on villas and holiday homes. StayVista now wants to apply its experience in operating and marketing leisure properties to a wider range of accommodation.

A key part of its approach is working with independent hotels and resorts that already have established locations and products but could benefit from professional distribution, marketing, revenue management and operating systems. The company says it intends to bring these capabilities to properties while retaining the characteristics that make them relevant to their destinations.

This model could help StayVista expand its footprint without relying solely on building new hotels from the ground up. However, managing a larger portfolio across pilgrimage centres, leisure markets, adventure destinations and business hubs will require the company to maintain service standards while accommodating very different guest expectations.

Its immediate target is to reach 30 boutique hotels by the end of FY27, with Alibaug, Goa, Chandigarh, and Chakrata among the markets in its pipeline. The longer-term ambition is to cross 100 boutique hotels within three years and manage more than 15,000 keys across its portfolio.

The targets are substantial, and the next phase will test how effectively StayVista can translate its villa-hospitality experience into a broader hotel business. Its progress will depend on how quickly it can bring new properties into the network while preserving the destination-specific character that underpins its three-brand strategy.

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