New Zealand is rolling out the red carpet for Indian travellers. Tourism New Zealand has introduced a series of strategic initiatives to boost tourism from India, ranging from high-impact marketing campaigns to strengthening travel partnerships. The biggest and most exciting announcement? The possibility of direct flights between India and New Zealand.
The development comes amid New Zealand Prime Minister Christopher Luxon's ongoing tour in India to strengthen ties between the two countries in various areas, including tourism.
Amid many steps to enhance the relations, Air India and Air New Zealand have signed a Memorandum of Understanding (MoU) to explore launching direct flight connectivity. This agreement was formalised in the presence of New Zealand’s Prime Minister at a special tourism reception hosted by Tourism New Zealand. If these direct flights become a reality, Indian travellers can explore the landscapes of New Zealand without long layovers and multiple flight connections.
To further attract Indian tourists, Tourism New Zealand, in collaboration with Auckland Airport and Air New Zealand, has launched a seasonal marketing campaign. Designed to encourage travel during autumn, winter, and spring, the campaign aims to position New Zealand as a year-round destination rather than just a summer getaway. A dedicated winter campaign is already in motion, showcasing New Zealand’s snow-capped mountains, adventure sports, and luxury lodges. Digital media promotions and exclusive travel packages make it easier for Indian tourists to book their New Zealand dream vacation.
India is one of the fastest-growing outbound travel markets, with millions of travellers seeking international experiences. New Zealand, known for its landscapes, thrilling adventure activities, and rich Māori culture, perfectly fits Indian tourists seeking relaxation and adventure.
Indian travellers also spend more on premium experiences, luxury stays, and immersive travel. By focusing on the Indian market, New Zealand is tapping into a valuable segment of high-spending tourists who are likely to explore beyond the usual hotspots. In addition to this, the increasing number of Indian students in New Zealand has led to more family visits, further strengthening tourism ties between the two countries.
(With inputs from multiple reports)