Unlocking Indias Cache of Traditional Art and Culture

Google Arts & Culture, one of the most popular digital platforms which allowed us to take a look into museums and art exhibitions worldwide, from the comfort of our homes during the pandemic-induced lock, continues with its journey to bridge the gap between the arts and the people.

Now, in collaboration with Delhi-based crafts organisation Dastkar Haat Samiti, the platform is taking viewers on a journey into the world of Indian traditional art and craft, many of which have been languishing in semi-anonymity.

The platform showcases the diverse range of Indian art and crafts, ranging from handwoven floor coverings of Mirzapur and Bhadohi in Uttar Pradesh to zari zardozi which came to India from Central Asia in the 12^th&nbspcentury, from the stone crafts of Jaisalmer to the handcrafted kavad (a folk storytelling aid) of Bassi village, and much more. You can also take a peek inside spaces like Jaipur&rsquos Gyan Museum where crafts people use the latest tech to create Rajasthan's classic range of jewellery. The presentations talk about the artists, and how traditional crafts are being given a fresh lease of life via contemporary projects like luxury hotels.

A not-for-profit organisation, Dastkari Haat Samiti has been working closely with rural artisans for more than two decades, bringing their art and craft to the larger audience through exhibitions and crafts bazars.

Like many others they continue with their promotional work on their digital platforms where you can also find links to the various crafts being displayed on Google Arts & Culture.

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