As part of the government of Jammu and Kashmir's tourist revival project, under which CM Omar Abdullah was also seen on the streets of Pahalgam, Bollywood actress Human Qureshi, too, visited the valley and Patnitop in particular. The aim of her visit was to underscore the resilient communities alongside highlighting the area's scenic beauty and cultural diversity. She also wished to proffer the notion that Jammu, which is sometimes overlooked in favour of the more beautiful Valley, stores enormous potential as a secure and prosperous travel destination.