Exploring God's Own Country is usually on most people's bucket lists. To experience the beauty of Kerala is something so many of us strive for, but what's better than just planning a trip to the state is doing it at incredibly low prices. That's right, now the Kerala government is giving a chance to travellers to win vacation packages at significantly low prices.
After its plan to popularise the state's many scenic locations that have been featured in films, the Kerala government has come up with something called Holiday Heist&ndasha bidding game. This innovative initiative is another one of the government's moves to boost tourism in the state. This game will see participants indulge in a bidding war to win vacation packages to Kerala at really discounted prices. The initiative is powered by WhatsApp. A release from the state's tourism department said that the bidding experience will see the winners catch lucrative tour packages showcasing Kerala's captivating destinations. Following the 'lowest unique bidding' rule, participants with the lowest bids stand a chance to win some exciting vacation deals.
Bid Small and Win Big
"We have unleashed Holiday Heist as an innovative tool to redefine tour package promotions, inspiring strategic thinking, creativity, and a spirit of adventure," said Tourism Minister P A Mohamed Riyas. "It's not just about bidding high, it's about bidding uniquely low to steal a package As the exclusive WhatsApp campaign by Kerala Tourism, it also marks a historic milestone for tourism departments in the country."
Kerala Tourism's official WhatsApp chatbot Maya (7510512345), is the game's platform. For 30 days, the chatbot will unveil new packages every day so users have multiple chances to win with fresh bids. With 30 packages up for grabs, participants will have the opportunity to win big by bidding as low as they can.
How to Participate
If you wish to participate in the bidding game and make your Kerala dreams come true, send the text message 'Holiday Heist' to Maya and select the package of the day to start bidding. Every day after 3 pm, the winning bid will be announced.
(With PTI inputs)
Cover photo Win holiday packages to Kerala by playing the Holiday Heist game. Credit Shutterstock
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