To reshape perceptions about summer tourism in India, the Ministry of Tourism has launched a social media campaign 'Cool Summers of India,' targetting foreign tourists by highlighting the diverse climates across the Indian subcontinent. The initiative aims to draw attention to lesser-known destinations and alleviate overcrowding at popular tourist spots.
"Even when the mercury soars during summer in large parts of the country, there are "cool pockets which we want to highlight and draw tourists to these scenic locations," sources said.
To kickstart the campaign, a curated list of approximately 50 summer getaways has been compiled, primarily focusing on regions in northern India. These destinations boast cooler temperatures and favourable air quality during the summer months. The selection process was informed by data provided by state tourism boards and various stakeholders.
These destinations include Gulmarg, Patnitop, Grez, and Manasbal in Jammu and Kashmir; Pithorgarh, Auli and Chopta in Uttarakhand; Kinnaur, Tirthan in Himachal Pradesh, Wayanad and Vagamon in Kerala; Aizawl, Thenzawl in Mizoram; Lachung and Yumthang in Sikkim; Haflong in Assam and Kurseong in West Bengal.
The decision to feature these destinations was influenced by temperature and air quality, ensuring a comfortable and refreshing experience for visitors. By showcasing these sites' natural beauty and cultural richness, the campaign aims to encourage tourists to explore beyond conventional tourist circuits.
In addition to promoting scenic landscapes, the campaign aims to celebrate local cuisines and cultural offerings. By highlighting the unique culinary delights and cultural experiences available at each destination, 'Cool Summers of India' seeks to provide travellers with a holistic and enriching tourism experience.
As India grapples with soaring temperatures in various parts of the country, the campaign offers a refreshing alternative for travellers seeking respite from the heat. With the upcoming Arabian Travel Mart in Dubai serving as a platform to showcase these summer getaways, the campaign is poised to attract international visitors and drive tourism growth in the region.
(With inputs from PTI)
