Spain, a land of timeless splendour and dynamic innovation, is promoting decisive changes to harmonise the development of tourism with the protection of the environment, cultural heritage, and local communities’ lifestyle. As record numbers of international visitors arrive each year, the most visited Spanish destinations are reimagining how they welcome the world—ensuring that centuries-old heritage and breathtaking landscapes remain preserved. For travellers planning a visit, there are now more opportunities to explore responsibly and contribute to a sustainable future.
Across Spain, both public bodies and private sector are working in tandem to reshape the tourism landscape. The Spanish government has allocated over EUR 2 billion from the Next Generation Funds to spearhead sustainability projects, while local authorities offer grants and incentives to encourage eco-friendly initiatives. This robust investment is a cornerstone of Spain’s broader commitment to renewable energy. Approximately half of the country’s power is now generated from clean, renewable sources—a testament to the nation’s natural advantages, such as abundant solar radiation and favourable wind conditions.
In sun-drenched regions, photovoltaic solar installations are increasingly prevalent in hotels, resorts, and rural accommodations. These systems reduce dependence on conventional energy sources, transforming traditional tourism infrastructures into modern, energy-efficient facilities. Moreover, innovative wind energy projects are taking root in coastal and inland areas.
Additionally, tax incentives encourage investments in solar installations and development of electric vehicle charging infrastructure in tourist areas. These efforts are reshaping Spain’s tourism model, integrating renewable energy into the travel experience.
One striking example is found on the island of El Hierro in the Canary Islands. Here, a unique hydroelectric power plant, developed through public–private collaboration, utilises wind power in conjunction with dam systems to deliver uninterrupted periods of clean energy—sometimes for more than 20 consecutive days. Furthermore, El Hierro aims to become 100 per cent energy clean and autonomous within a four-year period.
Imagine stepping off a sleek, energy-efficient train in Valencia—a city celebrated as the European Green Capital 2024. Here, wide cycling lanes and a fleet of electric vehicles make exploring both urban marvels and natural escapes effortless.
Transportation plays a pivotal role in Spain’s sustainable transformation. The nation boasts one of Europe’s most extensive carbon-neutral high-speed rail networks, with vast majority of RENFE trains powered entirely by renewable energy. Linking major urban centres such as Madrid, Barcelona and Seville, these efficient rail journeys not only provide a low-impact alternative to air travel, but also offer scenic views that enhance the travel experience.
Complementing the rail network are over 37,000 public electrified charging points available throughout the country, supporting the growing use of electric vehicles.
Take a day trip from Barcelona to Montserrat via train and funicular, combining culture and nature with spectacular views of lush forests and dramatic rock formations. For a more leisurely yet equally enriching experience, embark on a luxury train journey on Transcantábrico train in northern Spain—offering a premium way to travel while enjoying stunning landscapes and curated visits to cultural landmarks along the route.
Accommodations across Spain are rising to the sustainability challenge. The renowned Paradores—a public entity and premium hotel chain—exemplifies this commitment towards sustainability. There are almost a 100 Parador hotels in Spain, located in historic buildings such as palaces, monasteries, or in sites of great architectural, cultural or environmental value such us national parks or beautiful natural areas.
The network of Paradores is being renovated to meet sustainability criteria in terms of water and energy consumption, use of plastic, waste management and carbon footprint. The objective is to meet carbon neutrality by 2030.
Beyond Paradores, you can choose from endless types of accommodation in Spain, and you can see their commitment to sustainability, from small rural houses to large hotel chains like NH, Meliá, Barceló, Iberostar, Ilunion and Vincci, among others. Particularly in case of rural areas, small farmhouses and sustainable glamping sites provide travellers with an immersive experience of local lifestyles.
For an authentic blend of history and sustainability, book a stay at a Parador—such as the Parador de Santo Estevo (Ourense) or Ronda (Málaga). For a more immersive nature experience, opt for glamping in the Aragonese Pyrenees. Such eco-friendly campsites offer low-impact facilities combining the comforts of home with breathtaking starry skies and idyllic sunsets in Spain's most scenic landscapes.
Maintaining the well-being of local population and reducing the pressure on infrastructures and services in the most visited places is an essential goal to ensure sustainable tourism.
Beyond the most well-known places, regions such as Northern Spain, with the verdant landscapes of Galicia and Asturias, along with interior areas like Castilla y León, Extremadura, Aragón and La Rioja, are set to become the places to discover. Additionally, travellers interested in visiting the popular cities can take advantage of very interesting off-season discounts.
To compliment above initiatives, many autonomous communities have regulated tourist accommodation rentals to protect the local housing market, with cities like Barcelona and Palma de Mallorca enforcing strict controls. Moreover, tourist taxes in destinations generate essential revenue, which is then reinvested to enhance urban infrastructure and protect the environment.
In addition, initiatives connecting travellers with authentic local experiences are flourishing. Workshops with local artisans and farm-to-table meals that prioritise locally sourced ingredients offer a rich tapestry of experiences that benefit both visitors and communities. These experiences not only revitalise the local economy but also raise awareness about the importance of sustainable agriculture.
In the region of La Axarquía in Málaga, regenerative tourism is gaining momentum. Here, visitors can explore organic farms and learn about sustainable farming practices that enrich the soil and promote biodiversity. For wine enthusiasts, the Rioja Alavesa Wine Route offers a unique opportunity to discover the therapeutic and dermatological benefits of wine therapy, while learning about wines. La Rioja Alta invites adventurers to cycle through vineyards on scenic mountain bike trails or paddle along the Ebro River by canoe.
Nearly 40 per cent of the country’s territory is legally protected, harmonising economic development with environmental conservation. With 55 UNESCO Biosphere Reserves, numerous Blue Flag beaches, and extensive networks of ecological trails, Spain places great emphasis on preserving its natural splendour.
Take the Network of Green Natural Trails for example: created by Spanish Government and having more than 10,300 km, it promotes sustainable development in rural areas by reusing abandoned transport infrastructures, livestock trails, old railway tracks and traditional pathways.
Similarly, Green Spain—spanning Asturias, Cantabria, Galicia, and Basque Country—is a premier European nature tourism zone, with national parks and locally sourced gastronomy embracing the principles of zero-kilometre living.
Embark on a guided tour along one of the Green Natural Trails in the Picos de Europa (spanning over Asturias and Cantabria), where breathtaking landscapes and rich biodiversity await, whether you chose to explore them on foot or on bicycle.
In Lanzarote (Canary Islands), a UNESCO Biosphere Reserve known for its volcanic landscapes, the local community intertwines nature and culture. The unique vineyards of La Geria—where vines flourish in conical hollows of volcanic ash—showcase how agriculture can adapt to natural conditions. A visit to the island’s iconic sites, such as the César Manrique Foundation, further highlights the harmony between tradition and innovation.
From village-run artisan workshops and organic farm stays to premium yet sustainable offerings, Spain’s unique cultural experiences allow travellers to connect with local traditions and nature while supporting responsible tourism. Just plan trip to #VisitSpain and experience it yourself!
For more information, please visit: https://sustainability.spain.info/en/ or www.spain.info
