Last year it was "Very Peri", associated with inventiveness and creativity. The Pantone Colour of the Year for 2023 is Viva Magenta. With the code name Pantone 18-1750, the colour is all about a new dynamic, and writing "a new narrative." What influenced this year's decision is the many challenges that the world has faced in the past couple of years, like the COVID-19 pandemic. Pantone has said that the colour denotes a new vision, and communicates power.

At these locations around the world, you can experience Viva Magenta displayed in stunning naturally forming landscapes.