We are heading towards Avebury in southwest England, the site of the largest prehistoric stone circle in the world, but our guide and driver Charles has steered the conversation to an unavoidable contemporary reality the recession. As our small tour bus trundles past the rolling green Wiltshire countryside, he mentions a Honda plant that has downed shutters for four months in a town nearby. I already think of Charles as a localised, human equivalent of Google, capable of coming up with any number of quirky, interesting facts about Wiltshire and around in seconds.