Said to have been invented in the 13th century, the Palakkad maddalam is considered a divine percussion instrument. This is on account of the sound of Om that emanates from it when struck. And also because it is said to have been included in the dance of Shiva. Now with a Geographical Indicator (GI) tag, the maddalam of Palakkad, Kerala, is better positioned to replicate and spread the sonic boom of passionate energy across the world.