The festival is a global platform for art, the largest annual event in the body painting culture. It takes place typically in July and draws participants from more than fifty different nations, and 30,000 spectators. The lineup consists of three main day attractions, with workshops run by leading artists in brush and sponge, airbrush, special effects, beauty make-up, and head dressing. The side events include Costume Ball (Body Circus), international DJ performances, and musical extravaganzas on stage. The body paint city, aka Klagenfurt, welcomes both adults and kids with various participatory events and activities. The artists compete for three days in various categories and are later awarded as a token of appreciation.