The old (pazhaya to locals, for they have so many branches now) Nalli Chinnasami Chetty is the flagship sari store beloved of generations of families that come together to shop here almost ritually. They particularly like to enter its doors on days they consider auspicious, stride purposefully past the towels and veshtis, the Mysores and tussars, the readymades and fabrics, the polycots, Coimbatores, pochampallis and sungudis, to arrive at the rear end of the cavernous premises, verily the inner sanctum, where the clean scent of crisp silk and frigid air-conditioning welcomes them with the warmly lit familiarity of memories past.
