Incidentally, in 2020, India also launched the country&rsquos own eco-label BEAMS (Beach Environment & Aesthetics Management Services) under its Integrated Coastal Zone Management (ICZM) project. The programme focuses on preventing pollution of coastal waters, sustainable development of beach facilities, protection and conservation of coastal ecosystems and natural resources, and ensuring local authorities and stakeholders maintain high standards of cleanliness, hygiene & safety for beachgoers in accordance with coastal environment & regulations.
With Blue Flag beaches considered to be the cleanest beaches in the world, they attract a lot of travellers too. However, it is advisable not to litter the beaches but follow the rules to ensure that the beaches are garbage and pollution free.