Dating back to the 7th century, the coast was renowned for exporting frankincense (known locally as luban) to far-off lands like China. At Alila, a lot has to do with frankincense, from its decor to the indoor frankincense grove and the delicious frankincense ice cream. This resin-like substance, derived from the Boswellia tree, holds such cultural significance that it even appears on Omani currency. Throughout history, it has enchanted travellers with its aromatic allure, earning a place as a poetic muse, a symbol of trade, and now a national heritage. As early as the 10th century, Arab writers like al-Hamdani referred to Ash-Shihr (a city in Yemen also known as Al-Shihr) as the “frankincense city,” with one poet even singing, "Go to Shihr and leave Oman!"