It's a warm February afternoon in Kolkata. A group of men on bicycles wearing red jerseys are gathered on a street near Esplanade. Someone among the audience points to a yellow banner attached to a bike, "Look at that, isn't it a beautiful quote?" He is a journalist from Dhaka who is in Kolkata to cover the launch of this unique cycle rally from Kolkata to Dhaka. The line he is pointing to says, "Bangla kokhono hoyena bhaag, Bangla bhashaye amara ek." It roughly translates to "Bangla will never be divided, we are united in our love for the Bangla language."

