Idlis come a dime a dozen in South India, yet one shop has got its name on everybody&rsquos tongue&mdashthe Murugan Idli Shop. The first idli batter was churned in a small shop in Madurai, when it instantly became a roaring success. After that, many more branches as well as items on the menu were added, with the Murugan Idli Shop now reigning in over twenty five locations in Chennai, three in Madurai and even two abroad, one of course a famous breakfast establishment in Singapore&rsquos Little India. People flock to the nearest outfit not just for the fluffy steamed idls but also for its accompaniments, the spicy podi (gunpowder), chutney and no-nonsense approach.