The first thing you notice in Naples is Diego Maradona. His face appears as graffiti on the walls under bridges, as murals covering the side of buildings, painted on café chairs, imprinted on bedroom sheets, and even marketed on energy drinks. Where his face is not watching over, his jersey number—number 10—is present. Souvenir stands are covered in scarves, jerseys, and posters of Maradona with trinkets of red chillies which are considered to be a symbol of luck across the region. Why is Maradona so prevalent everywhere? I wondered aloud while waiting in a queue to grab a slice of pizza.