Affectionately known as “The Valley Isle,” Maui is the second largest of the Hawaiian Islands. It is celebrated for its stunning beaches, the sacred ‘Īao Valley and breathtaking views of migrating humpback whales in the winter. Now, a recent survey of 2,000 Americans has found that Maui is the most romantic destination in the world, outscoring even Paris. While the island has a lot to offer every kind of visitor, it is important for tourists keen on experiencing its unique blend of natural beauty and cultural richness to demonstrate the spirit of aloha—showing compassion, respect and gratitude. The wildfires of 2023 that devastated the town of Lahaina sparked a backlash against tourists frolicking in the sea and sand as residents grieved. Educate yourself on the culture, respect the land and its people, and spend your money wisely by supporting local businesses.




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