While the bonds the artists make here is worth returning for year after year, it is the comfort of belonging that makes them take long journeys to head to whichever jüSTa property the next edition is held at. "The jüSTa hotels are located in great landscapes, making it exciting even for the artists. Every artist here comes from different background and has their own struggles, so I try to create a space where they can let go of those and create art find inspiration, and meet like-minded individuals who they can learn from," says Vohra. He also takes great pride in sharing that these very paintings are the ones that adorn the rooms of all the twenty-four jüSTa properties across India—he said, "All the artwork is so unique, each one tells a story. And, it even brings a smile on the faces of the artists when they see their works displayed proudly across the hotels."