When I met travel vlogger Shifa Merchant in Mumbai, I told her how Prajakta Koli, aka 'MostlySane', introduced me to blogging with her quirky videos in 2015. We delved into the momentous transition of YouTubers into Content Creators and the need to churn out "content," as opposed to a decade ago, when Shifa took a "leap of faith" with her husband, Salman Merchant, to start blogging.



