With the arrival of snowfall season in Jammu and Kashmir and an increase in the footfall of tourists last month, the tourism industry of the union territory is optimistic about upcoming opportunities in the region.

Various activities and winter games will be organised across the union territory to attract travellers to the valley again.

Jammu and Kashmir will observe its national winter games at Gulmarg in February next year. These will be hosted under the Khelo India initiative.

Moreover, local festivals like the Jammu Cultural Festival and ethnic Dogri Food Festival will also be held in the coming weeks. 

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Hafiz, who is also the secretary of culture youth services and sports, spoke about a festival that is planned to take place at Patnitop, near Jammu. The festival will be held along with the ethnic Dogri Food Festival.

&ldquoWe are trying to link tourism with culture so that the people coming here can have a good local experience during their stay&rdquo, he further mentioned.

Speaking about the pandemic situation in the region, Hafiz said that although the number of tourists arriving in the state has been severely low in the last several months, the figures from the last month have been motivating. Adding to which he confirmed that the valley has been observing 15 times more arrivals via air than it did in the last few weeks.