The first cruise-boat ride was in two districts of Kannur - Parassinikkadavu, and Pazhayangadi. According to Kerala Tourism, the river cruise project will explore lesser-known waterways and showcase the rich culture, art, and local traditions of the region. These cruises will be covering seven rivers in Kannur and Kasaragod regions with 48 boat terminals and jetties. They will be centred around different themes, there's one on mangroves, another focusing on music, others on handloom and handicrafts of the state, water sports, and even a yakshagana cruise.