Thomas Cook (India) Ltd has inaugurated its first Gold Circle Partner franchise outlet in Jammu with a potential to expand further in the region.
Consumers of Jammu will benefit from a vivid array of travel options that Thomas Cook India has to offer, with worldwide and home holidays such as personalised, cruises, group excursions, luxurious holidays, and many others.
The agency stated that the people of Jammu are experiencing lockdown fatigue and that there will be a demand for travel in the upcoming summer vacation season.
The agency said that travellers in Jammu are curious about lodging in a villa, a plantation bungalow amidst tea and coffee estates or in a royal haveli and fort.
The Gen Z group and millennials of Jammu ate seeking experiences in adventure tourism through dune bashing, wildlife jungle safaris, kayaking, snorkeling, ziplining, and similar activities.
Thomas Cook India highlighted two key insights in its Holiday Readiness Report stating that 67% of their respondents are eager to travel within the next six months and 84% desire reputed planners while traveling amidst the pandemic. The agency also stated that the rising demand for trusted travel firms will act as leverage for them to proceed and enter new markets.