A Vodka Made With Basmati Rice Grains

After establishing its presence in several Indian markets including Delhi NCR, Uttar Pradesh, Goa, Punjab, Chandigarh, Haryana, Chhattisgarh, Daman and across states in USA and Singapore, Smoke Lab Vodka is now ready to hit select stores in Maharashtra. Driven by a craft-oriented approach and conscious mindset, the vodka is manufactured responsibly one batch at a time in a state-of-the-art distillery owned and operated by NV group, one of India&rsquos largest distilleries.

The vodka range is distilled five times using ultra-modern charcoal filtration. Moving away from potatoes, it uses the finest Indian basmati grains for distillation, resulting in an ultra-pure spirit that is completely gluten-free and vegan. The brand has two variants &ndash Smoke Lab Classic and Smoke Lab Aniseed. The Classic is intense and complex with a smooth finish and bold flavour hitting the nose, fresh nutty aromas and subtle citrus hints enjoyed straight or in your cocktail of choice. The Aniseed version is a playful exploration that pays homage to the much-loved Indian herb saunf (fennel), and it's a delicate mix of fennel and licorice notes for a creamy and sweet palate.

In the quest to give India its own premium Vodka, arriving at the perfect recipe for the range took its time. Founder and CEO Varun Jain tried hundreds of recipes till he landed on the one, ultimately using homegrown local produce and processes. &ldquoIndia has all the means to produce premium vodka that is at par with all of the world&rsquos best quality vodkas. Given the growing demand for premium alcohol in the country, especially in a state like Maharashtra with a sizeable young and diverse working population that believes in a new era of homegrown brands. We feel Smoke Lab Vodka with its bold flavours and minimal packaging design would be accepted well by the consumers", he says.

Driven by the ethos &lsquoLive Responsibly,&rsquo conscious consumption is at the core of the brand, encouraging responsible drinking as well as sustainable practices in the manufacturing process. A zero carbon footprint brand, the distillation unit in Punjab uses its own renewable sources of energy while ensuring zero water wastage.

An umbrella organisation headquartered in New Delhi, India, that includes Smoke Vodka, and Smoke Wear &ndash a sustainable and environment-friendly fashion label with a line of gender-fluid apparel and Smoke Water &ndash the first of its kind Himalayan natural spring water packaged in reusable aluminum cans.