With the success of the first Sharjah Summer Festival that was held last year, the Sharjah Commerce and Tourism Development Authority (SCTA) has decided to launch the latest version of the festival which will take place from 17 July to 17 August 2019. This initiative is an effort to promote Sharjah as a premiere vacation destination for family tourism. The event is being held with an aim to boost shopping, family tourism and hotel sectors so as to make Sharjah an attractive destination locally and globally.