The Blue Flag Certification is an internationally recognised eco-label awarded to beaches, marinas, and boating operators that meet stringent environmental and safety standards. It is based on 33 criteria grouped under four major categories: environmental education and information, bathing water quality, environmental management, and conservation and safety services. Blue Flag beaches are regarded as some of the cleanest in the world, promoting an eco-tourism model that ensures clean and hygienic bathing water, safe and sustainable environments, and well-maintained facilities. The certification is granted by an international jury comprising representatives from the United Nations Environment Programme (UNEP), the United Nations World Tourism Organisation (UNWTO), the Denmark-based Foundation for Environmental Education (FEE), and the International Union for Conservation of Nature (IUCN). In alignment with the global Blue Flag initiative, India has launched its eco-label, BEAMS (Beach Environment & Aesthetics Management Services), to promote sustainable beach management.