The Kutch region in Gujarat is home to more than 40 tribes, each with a distinct style of attire and embroidery. Their work is more than just a decorative item for the home it is a crucial form of personal, societal, and spiritual expression. As a sign of individual and group identification, the ladies embroider, employing distinct threads and motifs. Each community has its own needlework style (the region is claimed to have more than 17 distinct types of embroidery). The Ahir community's work is dense and bold, as are the Jats' Jat-Garaasiya and Jat-Fakiraani styles, the Sodhas' Soof and Khaarek, the Meghwad-Maarus' Soof and Khaarek, and the Rabaaris' Rabaari. Travel around villages, and you will find women engaged in embroidery and weaving, making clothes for themselves and their families, or creating pieces for a bridal trousseau or for a festival.