Deepika Padukone Partners With Hilton For 'It Matters Where You Stay' Campaign

Actor Deepika Padukone is partnering with the Hilton hospitality company for its latest iteration of the “It Matters Where You Stay” campaign. Filmed in Bengaluru, the city Padukone calls 'home,' the campaign captures the human moments that make for a great stay, sets the actor up for success and empowers the modern Indian guest as they travel.

'It Matters Where You Stay' by Hilton

Through its signature hospitality that anticipates a guest’s needs, Hilton’s campaign celebrates the details of its stays, whether preparing for something big, balancing work with downtime, or simply taking time to recharge. From walking into a space that feels both inspiring and familiar, to a perfectly timed coffee that allows you a moment to yourself before the day takes off, the initiative looks at the thoughtful, intuitive design and service that creates memorable moments.

“At Hilton, we’re 'For The Stay'—an experience you only get at Hilton and our 24 brands around the world. The Stay empowers our guests to rest, recharge and prepare for whatever the rest of their trip has in store for them,” said Mark Weinstein, the chief marketing officer at Hilton.

“We designed this campaign around the spirit of a new generation of Indian travellers. They are shaping success on their own terms and we’re here to host them in India and around the world. Padukone brings her own, authentic Stay story to life in a way that’s both powerful and deeply human, and her journey reflects the kind of drive we see in our guests every day.”

For Padukone, “It’s always the little things: the warm welcome, the personal touches, the attention to detail—that turn a Hilton stay into a memory.”

Hilton is growing rapidly in India, with plans to expand its portfolio by 10 times its current footprint over the next decade. With new hotels opening in Bengaluru, Surat, Jabalpur, Hyderabad and Mumbai this year alone, Indian travellers are discovering new ways to stay across the country. To cater to growing demand for premium travel experiences, Hilton is broadening its customer offerings and introducing five new brands, each tailored to the dynamic Indian market.

(With inputs from a press release)