Leading travel company Mahindra Holidays & Resorts India has launched a new campaign called the Club Mahindra Family Premier League.
As part of this campaign, the company will be giving 75 holidays to families with the most unique photographs, celebrating Mahindra Group&rsquos 75 years. Existing members will also get an opportunity to participate and win exciting prizes.
The campaign has identified eight kinds of family holiday personalities based on its consumer research and insights.
These eight unique holiday personalities are represented by an equal number of holiday teams which includes The Capital Foodies, Beach Indians, Mountain Super Kings, Kings of Adventure, The Sunrise Chasers, Wildlife Challengers, The Family Royals and The Roadtrip Riders. Audiences have an opportunity to participate in the Club Mahindra Family Premier League contest by selecting their team and sharing holiday photos that represent their kind of family holiday.
The company has also roped in some Indian cricketers with their families, such as Yuzvendra Chahal, Bhuvneshwar Kumar, Jemimah Rodrigues, Dinesh Karthik, Umesh Yadav, Piyush Chawla, Sanju Samson, and Karun Nair. They will each represent a team that reflects their most desired holiday preference.
As part of this campaign, the company will be giving 75 holidays to families with the most unique photographs, celebrating Mahindra Group&rsquos 75 years. Existing members will also get an opportunity to participate and win exciting prizes