One of the most vibrant celebrations that Meghalaya has to offer, the Behdeinkhlam festival of the Jaintia community is soon to be held- as it is anually- in the month of July. The name 'Behdeinkhlam' literally translates to 'driving away evil using sticks'. The festival is a three-day event and consists of numerous elaborate rituals. Celebrated after the sowing season in the Jowai district, the festival is deep-rooted in religious and customary beliefs. In an attempt to promote and enhance tourism in the North-Eastern region, the central government has been funding this festival in the recent years.