Gear Up for the Upcoming Mumbai Festival

With the advent of New Year and new hope to revive the consumer-driven industries in Mumbai, Maharashtra Tourism joins hands with Things2Do, one of the largest hyperlocal communities in the country to organise The Mumbai Festival from January 25, 2021 to  February 14, 2021.

Established as a popular social media page that curates exciting experiences from must-try dishes to best market places to recent attractions across the city, Things2DoinMumbai reaches more than 10 million customers every month. It has also been co-creating various events and food festivals around the city.

Following the massive loss that players in the retail and F&ampB industry have faced due to the COVID-19 pandemic, The Mumbai Festival intends to provide support to more than 1000 enterprises in the city. From resorts to malls to restaurants, businesses will be permitted to lay out their experiences and products as a part of the three-week-long festival.

"Mumbai's diverse culture and the experiential market has received a new springboard today with the signing of this MoU between Maharashtra Tourism and Things2do,&rdquo says Aditya Thackeray, Minister of State Tourism, &ldquoThe festival will be organized by keeping in mind all the safety measures and adhering to the COVID guidelines. I am sure that the Mumbaikars will have the best experiences at The Mumbai festival."

To escalate domestic tourism and inbound tourism from other states, Things2do will also bring on-board multiple brands that will introduce their interesting deals and offers in the festival.

"We are thankful for the faith shown by the Maharashtra Tourism towards this initiative,&rdquo says Vrutika Dawda, Director, Things2Do, &ldquoEvery sale that happens under the umbrella of The Mumbai Festival will contribute a percentage of the proceeds towards a special education cause for the underprivileged."