The London Eye, one of the most recognisable landmarks of the UK, has completed 25 years since its official opening on March 9, 2000. Originally intended as a temporary structure, the observation wheel has become a permanent and beloved part of London’s skyline, much like the Eiffel Tower in Paris.
The idea for the London Eye emerged in the early 1990s as part of a competition to design a landmark celebrating the new millennium. Architects David Marks and Julia Barfield conceived the giant Ferris wheel to symbolise progress and innovation. Construction began in 1998, with the 443-foot-tall structure assembled in a remarkable feat of engineering. Unlike traditional Ferris wheels, the London Eye was built horizontally before being raised into position over the River Thames.
It was the world’s tallest observation wheel when it opened, offering 360-degree views of London’s most famous landmarks, including Big Ben, the Houses of Parliament, and Buckingham Palace. The wheel’s 32 glass capsules represent the city’s boroughs, and each can hold up to 25 people.
Despite its planned five-year lifespan, the London Eye quickly became a must-visit attraction, drawing millions of visitors annually. Today, it remains one of the UK’s most popular paid tourist attractions, operated by Merlin Entertainments, the company behind Legoland and other European theme parks.
Over the years, the London Eye has been a backdrop for major events, from New Year’s Eve fireworks to royal celebrations. As it marks its 25th anniversary, it stands as a testament to London’s ability to combine history with modernity—offering past, present, and future views.
Since its inauguration on March 9, 2000, the London Eye has witnessed many historical and cultural moments. Originally built as a Millennium Landmark, it quickly became a permanent feature of London’s skyline. The 443-feet observation wheel has hosted royal celebrations, including the Queen’s Diamond Jubilee, and served as a backdrop for New Year’s Eve fireworks. It has also been illuminated in tribute to global events and national milestones. Featured in films and literature, the London Eye symbolises modern Britain, mixing history, culture, and innovation.
Marking a quarter-century of iconic views, the London Eye kicked off its 25th anniversary celebrations in grand style. As the official sponsor of the Mayor of London’s New Year’s Eve fireworks display, the famous observation wheel played a central role in welcoming 2025.
A key highlight of the celebration was the world's first use of hologauze animations, a projection technology that created holographic illusions of British icons and historical moments. The dazzling display paid tribute to Britain’s rich culture, featuring visuals of legendary figures, major sporting events, and key national milestones, all set against the illuminated backdrop of the London skyline.
Beyond the fireworks spectacle, the London Eye’s anniversary festivities included special light shows, with the wheel glowing in different colours to mark the milestone. A limited-edition 25th-anniversary capsule experience was introduced, offering guests a chance to relive the attraction's history with interactive exhibits, archival footage, and themed photo opportunities.
(With inputs from multiple sources)
