Las Vegas is about to get sweeter with the upcoming arrival of the Museum of Ice Cream (MOIC) at AREA15, set to open in 2026. Known for its immersive, interactive experiences, MOIC will be the largest of its kind, covering a vast 30,000 square feet. Expanding from its successful locations in cities like New York, Chicago, Miami, and Singapore, the Las Vegas attraction promises to blend entertainment, hospitality, and innovation in new and exciting ways.
The Museum of Ice Cream in Las Vegas is designed to be more than just an exhibition space. MOIC has long been celebrated for its family-friendly atmosphere, and this new venue will keep that focus during the day. However, the venue will transform into a nightlife hotspot in the evening, combining the magic of ice cream with the city's legendary party scene.
While familiar favourites from MOIC's other locations will make an appearance—like the famous sprinkle pool, dessert-themed playground, and signature ice cream buffet—this new venue will also feature exclusive elements tailored specifically to Las Vegas. For the first time ever, MOIC will offer a fully operational hotel, integrating overnight accommodation into the immersive experience. This makes it the first of its kind to offer guests the chance to stay within a themed attraction, further blurring the lines between entertainment and hospitality.
In keeping with Las Vegas' well-known wedding culture, the museum will also house an ice-cream-themed wedding chapel. Couples can now exchange vows in a whimsical setting that celebrates both love and dessert, offering an unforgettable twist on traditional wedding venues.
Located just north of the iconic Las Vegas Strip, AREA15 has rapidly become the city's epicentre for immersive, experiential attractions. In 2023, it was officially designated as the world's first Immersive Entertainment District, a strategic move to position the area as a leading destination for cutting-edge entertainment.
MOIC will join a growing roster of high-profile attractions within AREA15, including Lionsgate's John Wick experience, Universal's year-round horror-themed venture Universal Horror Unleashed, and Superplastic's quirky Dopeameme Institute for Pleasure Research. The district also offers a variety of retail, dining, and entertainment spaces, making it a complete, multifaceted destination for visitors. MOIC's placement within AREA15 reflects a perfect alignment with the district's broader vision, emphasizing the importance of immersive experiences and cross-sector integration.
MOIC's Las Vegas expansion will provide valuable insights for businesses involved in the design, operation, and delivery of visitor attractions. The museum's ability to combine themed experiences with hospitality, nightlife, and retail creates new opportunities for cross-industry collaborations. The project is an example of the growing trend in the attractions industry toward creating multi-functional spaces that merge entertainment, dining, and shopping into a single cohesive experience.
The incorporation of a hotel, interactive installations, and a wedding chapel within the same attraction is an innovative approach that could shape future trends in the industry. Las Vegas, with its world-renowned ability to merge entertainment and tourism, is the ideal location for this project, and the integration of MOIC into AREA15 could redefine how experiential attractions engage visitors.
As MOIC's Las Vegas location moves closer to its 2026 opening, the attractions industry will be closely watching this project to see how it continues to innovate. The blend of daytime family activities and nighttime entertainment could set a new standard for multi-use destinations, with a focus on extending visitor engagement beyond typical operating hours.
With immersive, high-energy experiences at the forefront of Las Vegas tourism, the Museum of Ice Cream's arrival promises to be another groundbreaking addition to the city's ever-expanding list of attractions.
