Westin Hotels and Resorts Launches New Wellness-Focused Lets Rise Campaign Featuring Kareena Kapoor Khan
Westin Hotels & Resorts, part of Marriott Bonvoy's international portfolio of 30 hotel brands, has announced the launch of the wellness-focused &ldquoLet&rsquos Rise&rdquo campaign to motivate locals and travellers alike to regain control and enhance their well-being when they travel.
With use of the unifying line &ldquoWe are All Risers&rdquo, this campaign celebrates a community of achievers and reinforces the brand&rsquos commitment towards a holistic sense of well-being around the clock.
To mark the launch of the campaign, Westin has created an inspirational video featuring their new brand ambassador for India, leading Bollywood actress Kareena Kapoor Khan.
Aiming to lift the pandemic-weary spirits, bodies and minds through the power of dynamic movement, restful sleep and balanced nutritious meals, the video reinforces the brand&rsquos commitment to well-being, with a particular focus on three of the brand&rsquos six wellness pillars, Move Well, Eat Well and Sleep Well.
&ldquoIn this crazy world we live in, I&rsquove tried to create a balance for myself and my family," says Kareena Kapoor Khan. "I work towards maintaining an active lifestyle, following a healthy diet while giving my mind and body ample rest and respect, so that I can always put my best foot forward in everything I do. Which is why I'm proud to be the face and voice of Westin&rsquos &lsquoLet&rsquos Rise&rsquo campaign, a concept which is in line with my thinking. Looking forward to the association.&rdquo
"The &ldquoLet&rsquos Rise&rdquo Campaign communicates Westin&rsquos commitment to empower our customers and guests to enhance their well-being and ensure they can be the best version of themselves. The pandemic has created stress and challenges, we are seeing people realigning their priorities to put their well-being first. We created the &ldquoLet&rsquos Rise&rdquo Campaign to inspire everyone to be a Riser, to push forward, stay active and maintain a good physical and mental health so that we can all rise to shine every day in their own unique ways,&rdquo says Neeraj Govil, Senior Vice President, Operations &ndash Asia Pacific (Excluding Greater China), Marriott International &ldquoKareena as an individual practices a lifestyle that is composed and well-maintained. She is hence a great fit for the brand, we are sure with her on-board we will be able to inspire our guests to realign their priorities, putting their well-being first and being their best selves while on the road.&rdquo
Watch the video here.
Some of the well-equipped Westin offerings across the Indian region include India&rsquos newest Westin Goa property where guests can experience the 24-hour WestinWORKOUT® FITNESS STUDIO that is replete with state-of-the-art fitness amenities, featuring TRX functional training equipment. As part of the brand&rsquos signature Move Well programme, a local Run Westin Concierge is available to provide guided group runs along a 5km trail around the neighbourhood adjoining the picturesque Anjuna beach.
Guests can also enjoy a sustainable healthy ride along the stunning coastline on an E-Bike or a moonlight yoga session to reconnect with oneself. Under the Eat Well programme, the Westin Goa has worked a healthy spin on their avocado toast, topping it with local crushed herbs and a drizzle of white truffle oil, joining this list of favourites is also the famous local sea bass baked in orange juice and the fresh , seasonal fruit smoothie bowls.
Delivering on the perfect wellness experience, all guest rooms offer the brand&rsquos iconic Heavenly®ïBed, paired with soothing lavender balm that helps calm the senses. Guests can also opt for an in-room spa, before they settle in for the night.
Adding to the gamut is The Westin Sohna Resort & Spa which is a true reflection of the resort&rsquos commitment to wellness which allows guests to replenish mind and body with uplifting spa experiences. One can schedule a session with one of their expert yoga therapists help maintain positive energy and balance in the open Yoga Sanctuary surrounded by lush greenery or find a moment of quiet and solitude in the surreal Meditation Pyramid called Peace, surrounded by water on all sides.
The modern fitness centre WestinWORKOUT® challenges guests to an invigorating workout with state-of-the-art exercise equipment. The resort aims to operate as a self-reliant community by practicing sustainable gastronomy and promoting green living by relying on homegrown and local produce from nearby farms. Popular favourites from the Eat Well menu are Ragi Idlis with Roasted Tomato and Pineapple Chutney and Veggie Sliders with Roasted Sweet Potato. The endeavour is to have guests enjoy &lsquoglobally inspired yet locally created&rsquo dishes.
A sweet slumber awaits guests at The Westin Sohna Resort & Spa with their signature Heavenly Bed, which is uniquely designed to revitalise the body and mind. The resort also offers signature brand amenities like the Sleep Well Lavendar Balm and a thoughtfully chef curated Sleep Well Menu with dishes that help enhance the quality of sleep.
There is an in-house yoga practitioner who can assist with relaxation and meditation techniques, which reduces insomnia and fosters uninterrupted sleep.
The Westin &ldquoLet&rsquos Rise&rdquo Campaign video will be launched across nine Westin properties in India, brand&rsquos website and social media.